Rolex vs. Rollexx

Indeed the place has gone through its share of rough spots. Miami-Dade Police and the Florida Division of Alcoholic Beverages and Tobacco (ABT) raided the place March 24, 2004. They made multiple arrests on charges of narcotics, maintaining a nuisance, lewdness, prostitution, and unlawful use of weapons. ABT cited Pirts Inc., then the club's nominal owner, for the same charges. A $40,000 civil penalty was levied against Pirts, and the club's liquor license was suspended for 30 days. But the Rollexx persevered.

"Things gonna happen at a club," Kevin Duncanson, a.k.a. DJ Krunch One, argued. "But most people come in here to sit down and have a good time. The vibe is good; you get that impression."

Wearing a black leather jacket and a beenie, Duncanson shuttled between a laptop and a pile of scattered CDs in the club's frigid DJ booth. He finds the lawsuit laughable. "Man, why?" he asked. "It's spelled different. It doesn't have anything to do with watches."

Owners Cruise and LaBrado couldn't be reached for comment about the lawsuit. Registered agent Ingrid Beckles did not respond to three phone calls. No one answered the door of her Miami Lakes home during an unannounced visit. And she did not respond to a note left in her mailbox requesting comment.

"If Carl [Cruise] thinks he can sit back and ignore that lawsuit, he's in big trouble," said Trick Daddy, a onetime Rollexx regular. "No lawsuit goes away." Asked why he no longer visits Club Rollexx, Trick responded, "Because they don't show no thug love anymore."

Ross could not be reached for comment. He and Trina are planning a Super Bowl strip-off at nearby Coco's Lounge. The winner will receive a $10,000 prize. "We couldn't get the Rollexx for the strip-off," said one of Ross's associates, a man who said his name is E-Class. "But we still support 'em."